本帖最后由 QH912 于 2014-9-19 13:57 编辑
Farshad Mehdi’zadeh and Raha Ashrafi were announced as the first prize winner of Isfahan Dreamland Commercial Center competition. This project defined as a facade designing project for an existing structure located in Isfahan Dreamland. Farshad Mehdi’zadeh 和 Raha Ashrafi 赢得了伊斯法罕（伊朗第二大城——译者注）“梦境”商业中心竞赛冠军。此项目定位于为伊斯法罕“梦境”现有建筑群做建筑外观设计。
The proposed project goes beyond simply designing a façade by responding to the nearby functions and activities, keeping in mind the potential and existence of the built structure, which results in a higher level of interaction between the building and its surroundings while decreasing construction costs. 此提案并未圉于简单与周围环境的功能、活动相呼应，而是注重潜在的和当下的建筑结构，最终实现建筑与其周边环境更好的联系，也削减了建造费用。
This is made possible through an architecture that is adaptable to the context and architectural character of the city of Isfahan. On the other hand interaction between the project and its context (Dreamland) was obviously very important and became a primary design goal as well as a guideline to initiate the design.
该构想通过使建筑适从现有社区及伊斯法罕的城市建筑特点来实现。再者，方案同基址（“梦境”）的关联性显然非常重要，故而成为其基本设计目标和方针以开展设计。
This interaction could generate mutual advantages for the entire complex which could not be possible due to a parking lot existing between the commercial complex and the Dreamland theme park, so the parking lot was eliminated and its function altered to a plaza. 这种关联引起了整个建筑群的互惠互利，却碍于商业综合体和“梦境”主题乐园间的停车场无法实现，因此，停车场被取消并以广场代之。
The design process started with the façade, and was initially assumed to be an incorrect approach to design, as designing a facade for a commercial complex which is essentially an introspective project is anticipated to act incongruously between the interior and the exterior and cannot be an appropriate design strategy for resolving the internal issues of the project. 设计始于外观，这在最初就被视为一种不正确的设计方式，因为为商业综合体设计外观实则是一种需不断自省的方案，预期便将造成建筑内外不协调，且对于解决项目本质问题不会是一项合适的设计策略。
The principal design idea developed from an emphasis on the existing structure and exploiting its potential to respond to the brief and the new functional requirements. Furthermore, the building reverted to the cubic system which its fundamental structure cells were based upon; the existing structural DNA which are 6 x 6 modules. 设计思想原则源自对于已有建筑的重视及开发其与主要的和新的功能需求相呼应的潜力。此外，建筑回归立方体系，其基本结构单元皆基于此；现行结构DNA采用6 x 6的模数。
The fractal growth and reproduction of cubic modules generates an organizational system for the interior as well as the exterior of the building and introduces terraces and horizontal slabs which on one hand connects the plaza to the roof and on the other combines the inside and outside spaces of the complex. 立方模块的分形增长与复构形成了建筑内外的组织系统，采用阶地和水平石板形式既联系了广场与屋顶，又使建筑群内外空间得以融合。
The integration of interior and exterior spaces optimizes human movement and circulation which ultimately rejuvenates the entire commercial area.The entertainment plaza encompasses cafes, restaurants, galleries and open spaces which make the facade habitable. 内外空间一体化实现了人类活动和交通流线的最优化，终使整个商业区充满活力。娱乐广场内集咖啡馆、餐厅、画廊和一些开放空间，令建筑外观尤为怡人。
Location（项目地点）: Isfahan, Iran 伊朗伊斯法罕市
Architects（建筑师）: Farshad Mehdi’zadeh and Raha Ashrafi
Area（项目面积）: 50,000 m2
Year（年份）: 2013
Client（客户）: Isfahan Municipality, Isfahan Housing Development Organization
原文标题:ISFAHAN DREAMLAND COMMERCIAL CENTER BY FARSHAD MEHDI’ZADEH
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